The iPhone 14 Plus was built as a replacement for the low-sales performance of the iPhone 13 Mini (and the iPhone 12 Mini that preceded it) but the even bigger and slightly better iPhone 14 Plus might eventually face the same fate.
A recent report has it that Apple is on the verge of cutting back on the production of the iPhone 14 Plus due to low sales.
As we all know, the device debuted alongside other iPhone 14 series but the iPhone 14 Pro series sort of took all the attentions thanks to the “Dynamic Island” which is basically a software feature that uses the pill-shaped hole-punch cut-out of the device to display live notifications in a pleasant way.
Unlike the low-tier iPhone 14 series (including iPhone 14 Plus) which adopted the design aesthetics of the previous iPhone 13 series.
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Even though the new iPhone 14 Plus recently hit stores across the globe, The Information which published the report has it that Apple has instructed one of its manufacturers in China to stop production of the device while two other suppliers in the country have been told to scale back production by 70% and 90% respectively.
The report has it that demand for the iPhone 14 Plus is pretty low with most customers preferring to go for the more expensive iPhone 14 Pro model which costs US$100 more than the US$899 price tag of the iPhone 14 Plus.
Although the company recently released plans to boost production of its iPhone 14 models, the current state of the global economy isn’t favorable towards the company which has led to low demand for both smartphones and other consumer electronics.
However, Bloomberg noted that compared with other flagship phones in the range, iPhone 14 Pro models are in strong demand among customers.
Another report from research firm Canalys has it that there’s been a decline in smartphone shipments for the third quarter.
Analysts believe the decline is due to changes in consumer spending priorities. The firm also made it known that the downward shift will probably continue for the next six to nine months even though holiday seasons might boost smartphone sales a bit.
Apple didn’t immediately respond to a request for comment.