Samsung’s mobile journey from the Galaxy S9 to the Galaxy S10 saw a bit of a slump in standout devices, but the tables turned with the Galaxy S23 series, marking a solid resurgence owing to their well-rounded performance. Now, all eyes are on Samsung’s forthcoming flagship, the Galaxy S24, anticipated to outshine its predecessor and make a big impact.
Projected Sales and Expectations
As per insights from The Korea Daily, Samsung is gearing up to ship a whopping 35 million units of the Galaxy S24 series, marking a significant 10% increase from the previous Galaxy S23 series.
The official unveiling of the Galaxy S24 series is slated for January 2024 and will notably mark Samsung’s pioneering step into the realm of an ‘AI Galaxy Phone.’
Previous sales figures show a gradual climb—Galaxy S21 and S22 fell below the 30 million mark, whereas the Galaxy S23 series successfully hit 31 million units.
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As of today, Samsung has projected a comprehensive smartphone shipment tally of 253 million for 2024, encompassing the Galaxy S24.
Market Outlook and Rivalry
Insiders speculate that Samsung’s shipment numbers may witness minor fluctuations contingent upon market dynamics, but the target remains set for a substantial surge. Analysts foresee both Apple and Samsung vying at a similar level of annual shipments, floating around the 250 million mark.
There’s even a buzz about Apple potentially surpassing Samsung’s figures in 2024, indicating a potential cause for concern for Samsung, a long-standing dominator in the global smartphone arena.
The report further emphasizes that a significant chunk, over 75%, of Samsung’s global phone sales constitute lower-priced models. Analyst reports draw attention to the stark contrast in the Average Selling Price (ASP) of Samsung’s smartphones at $295 compared to Apple’s $988.
To combat this, Samsung is strategically aligning 2024 as the inaugural year for its flagship smartphone resurgence.
The game plan revolves around amplifying high-end phone sales, with an ambitious goal to secure more high-end Galaxy models within the top 10 best-selling smartphones list.
Samsung’s Perspective and Aspirations
Daniel Araujo, Corporate VP at Samsung MX, articulated, “We anticipate a surge in demand for premium-centric smartphones in the upcoming smartphone replacement cycle.
Our flagship shipments have demonstrated double-digit growth annually, surpassing market growth rates.” Samsung remains upbeat about achieving sales beyond the 10 million mark for its Galaxy Z series.
Internally, Samsung is betting on introducing on-device AI integration into its smartphones and enhancing the operating system to bridge the gap with Apple.
The strategy involves a reported collaboration with tech giants like Google and Microsoft to introduce Google Bard or ChatGPT to its smartphones, starting with the Galaxy S24 series.
In contrast, Apple’s focus is on bolstering shipment volumes to bolster revenues derived from services like Apple Music, Apple TV+, and iCloud Drive.
In summary, the Samsung Galaxy S24 is not just a smartphone; it symbolizes the brand’s strategic shift, aiming to recalibrate the market dynamics and redefine its competitive edge against rivals.
The battle for supremacy in the smartphone realm is gearing up to be a showdown between tech giants, each employing unique strategies to capture the market’s pulse. Keep your eyes peeled as 2024 shapes up to be an intriguing chapter in the world of smartphones.