If you missed the live stream or want a concise rundown of the event’s highlights, you’re in the right place. I’m your tech enthusiast guide, and I’ve got you covered with all the juicy details, live-blogging straight from the heart of Apple Park.
Apple Watch Series 9

Kicking things off with a bang, Apple has just unveiled its latest and greatest wearable innovation: the Apple Watch Series 9. This remarkable smartwatch boasts the brand-new S9 chip, touted as a 60% speed boost, complemented by a 30% faster GPU. The Series 9 is slated for preorders starting Tuesday and will officially hit the market on September 22.
But it’s not just about speed; Apple has given this watch a serious makeover under the hood, delivering a substantial performance boost. Deidre Caldbeck, Apple’s director of Product Marketing for the Apple Watch, even dubs it the “most powerful watch chip yet.”
Let’s dive into the exciting new features:
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- Dictation Improvement: Dictation just got 25% better, making your interactions with your watch even more seamless.
- Siri Integration: Now, you can access your health data using Siri, making your watch a personal health companion.
- Name Drop: A nifty feature that lets you share personal information with other users when you’re in close proximity.
- Double Tap: A quick and intuitive way to control your watch, just a tap away.
- iPhone Ping: No more frantic searches for your iPhone; now, you can ping it directly from your Apple Watch.
- Brightness Boost: The display is now twice as bright, ensuring clarity even in bright sunlight.
- Carbon-Neutral: Apple’s commitment to sustainability shines through with the Series 9, being their first carbon-neutral product.
- Fashionable: And to top it off, it’s available in a stunning pink variant for those who love to make a statement.
Pricing starts at an accessible $399, offering exceptional value for the tech-packed wrist companion that is the Apple Watch Series 9.
But hold on, there’s more! Apple also revealed an update to last year’s hit, the Apple Watch Ultra. Sporting the same S9 chip, it brings the double-tap feature, on-device Siri, and precision-finding to help you locate your iPhone.
Not to mention, the customizable watch face and power zones for data collection during exercise. Oh, and for the aquaphiles, you can now log your water dives – because priorities, right? Prices start at $799.
iPhone 15

Next up, brace yourselves for the iPhone 15, the latest iteration of Apple’s iconic smartphone. Available for preorder on September 22 and gracing our pockets and purses shortly thereafter.
This iPhone packs a punch with:
- Super Retina XDR Display: Witness peak brightness like never before.
- A16 Bionic Chip: Powering this beast, ensuring smooth multitasking and gaming.
- Two Sizes: Choose between the iPhone 15 or the larger iPhone 15 Plus.
- Design Elegance: A fresh contour edge and vibrant color options add a touch of sophistication to your device.
- Camera Magic: An advanced camera system featuring a whopping 48 megapixels, auto portrait mode, and 4K recording capabilities.
- Enhanced Social Connectivity: Stay connected with friends through effortless location sharing.
- Voice Isolation: Crystal-clear audio with voice isolation.
- Safety Features: Roadside Assistance and Emergency SOS at your fingertips.
With all these features, the iPhone 15 starts at $799, delivering a premium experience without breaking the bank.
iPhone 15 Pro

But wait, there’s more – the iPhone 15 Pro, dubbed the “most Pro iPhone ever created” by Apple, is here to elevate your smartphone game. Like its siblings, it’s available for preorder on September 22.
Here’s what makes the iPhone 15 Pro a standout:
- Titanium Construction: Yes, you heard that right – this iPhone now comes in titanium, oozing luxury and durability.
- Gaming-Centric Features: New software features tailor-made for gamers, ensuring a top-tier gaming experience.
- Repairability: Apple is listening! The back glass is now touted as “more repairable.”
- A17 Pro Chip: Powering this beauty is the A17 Pro chip, boasting a three-nanometer process for blazing speed.
- Pro Camera: The camera system is a photographer’s dream with multiple lenses, equivalent to having seven camera lenses and a massive 48-megapixel capability.
- Spatial Videos: Dive into the world of spatial videos for an immersive experience like never before.
- Lightning-Fast Speeds: With speeds of up to 10 gigabits per second, your data transfers will be lightning-quick.
- No More Silent Switch: The silent switch makes way for the new Action button, which is programmable to your liking.
For all these pro features, the iPhone 15 Pro starts at $999, making it a top choice for tech enthusiasts and creative professionals.
iPhone 15 Pro Max

If you’re all about photography and videography, the iPhone 15 Pro Max is your go-to choice. With its flagship camera capabilities, including a 120 mm-equivalent lens, a 25% larger sensor, an f/2.8 aperture, and a 5x telephoto lens, you’ll capture stunning moments effortlessly. Starting at $1,199, it’s a powerhouse in your pocket.
USB-C for iPhones

Breaking news – the iPhone is finally embracing the USB-C connector! This marks a significant shift in Apple’s ecosystem and opens the door to exciting possibilities. Not only iPhones but also other devices are getting the USB-C treatment.
AirPods
AirPods are joining the USB-C revolution. The USB-C powered AirPods Pro 2 will be available at $249 starting September 22. And for those who prefer the classic wired EarPods, they’ll be available with a USB-C connector for just $19.
iCloud+

Apple is enhancing its cloud storage subscription with two new tiers for iCloud+. Subscribers can now choose between 6 terabytes or a whopping 12 terabytes of data storage.
iOS 17

Last but not least, Apple is rolling out its latest operating system, iOS 17, as a free software update on September 18. This means even if you’re not upgrading to the latest iPhones, you can still enjoy new features and enhancements on your existing device.
Apple’s event has once again left us in awe of the technological marvels they bring to the table. From the impressive Apple Watch Series 9 to the game-changing iPhone 15 lineup, the USB-C revolution, and the tantalizing AirPods Pro 2, there’s something for every tech enthusiast.
So, mark your calendars for those preorder dates, and get ready to embrace the future of tech with open arms.
Apple has once again proven why it remains at the forefront of innovation, and we can’t wait to get our hands on these fantastic new gadgets. Stay tuned for more in-depth reviews and hands-on experiences as we dive deeper into Apple’s latest offerings.
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