Apple’s highly anticipated Vision Pro augmented-reality headset is facing significant setbacks, according to insiders familiar with the matter, as reported by the Financial Times on Monday.
The complexity of the design has forced the tech giant to revise its production forecasts and make substantial cuts.
Just launched last month, the Vision Pro was expected to hit the shelves in the United States early next year, but potential buyers might have to wait even longer.
With a staggering starting price of $3,499, the headset exceeds the cost of Meta’s top-tier mixed and virtual reality devices by more than threefold.
The only manufacturer entrusted with assembling the device is Luxshare, a Chinese contract manufacturer.
However, Luxshare is now preparing to produce fewer than 400,000 units of the Vision Pro in 2024, a significant reduction compared to previous estimates.
Insiders close to both Apple and Luxshare disclosed this information to the Financial Times.
Originally, Apple had set an ambitious internal sales target of 1 million units for the headset’s first year, according to the FT report.
However, it seems that goal may now be out of reach. Both Apple and Luxshare declined to comment when contacted by Reuters.
In an attempt to salvage the situation, Apple has reached out to two suppliers based in China. The company has requested enough components to produce between 130,000 and 150,000 units during the first year.
Unfortunately, this move also means that plans for a more affordable version of the device have been delayed indefinitely.
One of the primary obstacles encountered in the production process lies in the manufacturing of micro-OLED displays.
The Financial Times reveals that Apple expressed dissatisfaction with the quality of micro-OLEDs, demanding a higher yield of defect-free displays.
Apple and Luxshare have remained tight-lipped regarding specific challenges and have yet to respond to inquiries seeking further details.
The disappointing news of the production forecast reduction has also affected Luxshare. A source close to the company shared with the Financial Times that Luxshare had been eagerly anticipating an increase in capacity, aiming to produce nearly 18 million units annually in the years to come.
From a personal standpoint, it is disheartening to witness such obstacles hindering the progress of an innovative product like the Vision Pro headset.
Augmented reality has immense potential to transform various industries, from entertainment to education and beyond.
Apple’s entry into this market was met with great anticipation, as it promised to deliver an exceptional user experience. However, the current setbacks raise concerns about the feasibility of their initial plans.
Nevertheless, it is worth acknowledging the intricate nature of developing cutting-edge technology. In the pursuit of excellence, challenges are bound to arise.
While the delay in production and reduced forecast numbers may be disappointing, it is essential to remember that quality should never be compromised.
By striving for perfection, Apple can ensure that when the Vision Pro finally hits the market, it will exceed expectations.
As consumers eagerly await the arrival of the Vision Pro, it is crucial for Apple to maintain transparency and keep enthusiasts updated on the progress.
With the backing of its loyal fanbase and the unwavering commitment to delivering groundbreaking technology, Apple has the opportunity to overcome these obstacles and redefine the landscape of augmented reality.
Only time will tell how the Vision Pro fares in the face of adversity and whether it can live up to its potential as a game-changing device.