Just a year ago, Taylor Swift dropped an album called “Lover” and then this year, she did a follow up to that for hger fans which she called “Folklore” and it broke some records on the Apple Music.
According to a report by Deadline, her new album “Folklore” has surpassed the 33.47 million streams helping the album set a new record for a pop album on the music streaming service.
Since its Thursday release, the album surpassed 1.3 million global sales in its first twenty-four hours, according to her Republic Records label. Beyond that, folklore also dominated on the global streaming platforms. Spotify said Swift’s total of 79.4 million streams is a new record for an album by a female artist. Apple Music’s total of 35.47 million is a new high for a pop album.
The report further explained that the album’s opening performance will place it at the first spot on the charts which will make this new album be a competitor to the previous album released by the popstar herself.
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That means the album will easily debut at No. 1 on the Billboard albums chart, and will have the best showing since Swift’s Lover album came out in 2019. Final first-week numbers will not be available until a week from Monday.
Swift wrote, recorded, and released the album after her previous touring plans were postponed due to the pandemic. The artist says that the album was a vessle that allowed her to “pour all of my whims, dreams, fears and musings” into.”Most of the things I had planned this summer didn’t end up happening, but there is something I hadn’t planned on that DID happen. And that thing is my 8th studio album, folklore. Surprise Tonight at midnight I’ll be releasing my entire brand new album of songs I’ve poured all of my whims, dreams, fears, and musings into. I wrote and recorded this music in isolation but got to collaborate with some musical heroes of mine; @aarondessner (who has co-written or produced 11 of the 16 songs), @boniver (who co-wrote and was kind enough to sing on one with me), William Bowery (who co-wrote two with me) and @jackantonoff (who is basically musical family at this point).”
.The Apple Music continues to be a place where numerous music superstars are making big hit and that continues to place the streaming service more closer to it’s arch-rival, Sportify which had been ongoing for quite a while now although Apple is able to make itself more relevant with the advent of it’s AirPods