Walmart made announced it will be parting ways with its Video-on demand service, Vudu on Monday as it would be acquired by Fandango, the movie ticketing platform which is owned by Comcast.
As of the terms and value of the deal, nothing was officially disclosed. Meanwhile Walmart purchased Vudu a decade ago as the service allows customers to either buy or rent movies and TV shows still lags behind other platforms such as Netflix and Hulu in terms of how many monthly viewership they both have.
But all hops isn’t lost just yet which is possibly the reason for the intervention of Comcast’s Fadango as there needs to be more focus on internet based services as the future closes in on digital content consumption.
Comcast which also own Peacock launched the platform just last week and has a library of NBC TV shows including 30 Rock and “The Tonight Show”.
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Vudu, which also offers a free ad-supported streaming option, said here it will not be shutting down and will still operate separately from the FandangoNow pay-per-view service.
The landscape of digital streaming is changing with the current pandemic which had left numerous countries around the world to be locked down forcing people to seek entertainment on the internet.