Fortune reported this story about the hiring of Barbara Whye who is the new Vice President of inclusion and Diversity at Apple. She formerly hold the position at Intel before moving to Apple and is said to have a 25 years experience in the field.

Her major role is to help “Hire, develop and retain the world-class talent, at all levels, that reflects the communities we serve.” according to Krisitin Huguet who is an Apple spokesperson.

“An engineer by training and a globally-recognized leader on issues of representation in the technology industry, Barbara has spent 25 years at Intel, helping the company make meaningful and durable positive change … Now, she will bring her immense talents and deep experience to Apple, expanding our companywide effort to hire, develop and retain the world-class talent, at all levels, that reflects the communities we serve.”

Krisin Huguet

The position was formerly held by Christe Smith who held the position for almost two years before parting ways with Apple back in the June of 2019.

Apple’s last head of diversity, Christie Smith, left last June. Since then, the company had been in the process of looking for a new exec. (Smith came on board after long-time Apple insider Denise Young Smith left the position and the company in late 2017.)

According to Fortune, she had been listed as one of the world most powerful women and is said to have contributed to helping Intel’s meet its diversity goals two years ahead of the company’s schedule.

Whye, who made this year’s Fortune Most Powerful Women list for the first time, has set a high bar for heads of diversity during her time at Intel, which she first joined in 1995. Unlike most other tech companies, the chipmaker set—and met—a goal of reaching representation within its employee base: the racial and gender breakdown of its nearly 111,000-person workforce mirrors the breakdown of the “skilled” labor market in the United States. Under Whye’s leadership, the company reached this goal two years ahead of schedule.

Whye will start at Apple next year and report to Deirdre O’Brien, Apple’s Senior Vice President of Retail and People. The role sound more like an HR except its much more complex in that it entails her helping the company surf through an array of candidates and talents and ensuring the balance in the representation/inclusion of different backgrounds in the company’s innovative process which will in turn help Apple reach its audience much more better.