Spotify announced on Wednesday its acquisition of Kinzen, a tech company that helps in identifying harmful content on the platform.
The deal is said to be part of Spotify’s efforts to deal with harmful content on its platform after it faced a lot of backlashes earlier this year over “The Joe Rogan Experience” in which the podcaster was accused of spreading COVID-19 misinformation.
Kinzen has partnered with Spotify as far back as 2020 when it initially focused on the integrity of election-based content across the globe.
The company soon expanded to include targeting misinformation, disinformation and hate speech.
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“Kinzen offers a combination of tools and expertise to help us better understand the content on our platform and emerging abuse trends,” said Sarah Hoyle, Spotify’s head of trust and safety.
Deal terms were not disclosed.
Spotify on the other hand has earlier announced it would be more transparent in how it determines what is acceptable and unacceptable content on its platform because it has all the rights.
It also published its regulations for the first time in January of this year. By June, it formed a Safety Advisory Council in order to provide input on harmful content.
Kinzen will provide early warnings about problems in different markets, helping Spotify more effectively moderate content in more languages.