Are the ongoing conflicts in Hollywood ever going to cease? It seems that the major corporations are entrenched in a prolonged battle, as evidenced by Netflix’s recent job posting for a product manager position focused on machine learning.
The salary offered for this role ranges from $300,000 to $900,000 per year, a substantial contrast to the meager $200 daily income that many actors earn under the SAG-AFTRA contract.
The role of AI in shaping the future of entertainment remains a contentious point of discussion for the parties involved in the strike.
The job listing explicitly states that AI will be instrumental in “crafting exceptional content,” going beyond mere algorithm development for recommending shows and movies.
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Furthermore, the posting hints at Netflix’s ambitious plan to incorporate artificial intelligence into “all aspects of the business.” The company’s website also highlights how AI is leveraged to “optimize the production of original movies and TV shows.”
Netflix isn’t stopping there; they have more AI-focused job opportunities with attractive compensation. The company is seeking a technical director specialized in generative AI for their burgeoning gaming studio, offering an impressive annual salary of up to $650,000, as revealed by The Intercept.
These endeavors have already borne fruit, with Netflix presently airing a Spanish reality dating series named “Deep Fake Love,” which employs AI-generated “deepfakes” by scanning contestants’ faces. Additionally, their gaming studio uses generative AI to create captivating narratives and dialogues.
All these developments unfold against the backdrop of striking actors’ rejection of a proposal put forward by the Alliance of Motion Picture and Television Producers (AMPTP).
The proposal aimed to offer a one-time $ 200-day rate for performers to undergo scanning, making them AI-enhanced CGI simulacrums in perpetuity.
However, SAG-AFTRA has opposed this idea vehemently, asserting that such a scan would grant the company perpetual ownership of the actors’ likeness and image. Moreover, the company could use it in any project without consent or compensation, forever.
As the battle rages on, it remains uncertain when or if a resolution will be reached. Both sides are unyielding in their stances, and the utilization of AI in the entertainment industry continues to be a critical point of contention.
The future implications of AI adoption in Hollywood are substantial, not just for content creation but also for the rights and compensation of performers.
In conclusion, the situation in Hollywood continues to be marked by tension as corporations like Netflix delve deeper into AI-driven initiatives, offering attractive salaries for positions focused on artificial intelligence.
Meanwhile, actors’ unions stand firm against proposals that could potentially undermine their rights and ownership of their likeness.
The clash between these opposing forces leaves the future of AI in the entertainment industry uncertain and raises significant questions about the balance between technological advancements and workers’ welfare. Only time will tell how this gripping saga unfolds.