In the month of May, Bob Iger, the CEO of Disney, made an official declaration that the streaming service of the company would experience an upward adjustment in its pricing later in the ongoing year.

Presently, the precise timing has been unveiled: during Disney’s quarterly financial discussion, Iger disclosed that the top-tier Disney+ subscription, devoid of advertisements, would undergo an increase, pegging it at $13.99, with this alteration becoming effective on the 12th of October.

This marks the second instance of a $3 elevation in the pricing within the last year for the streaming service; the existing subscription fee of $10.99 was put in place in the month of December.

Correspondingly, the ad-free package of Hulu is also poised to receive an analogous $3 surge, propelling its monthly charge to $17.99, specifically for a self-contained subscription.

While this amendment brings about a substantial augmentation in costs, Disney has conceived a measure to alleviate the impact on subscribers who exhibit a willingness to amalgamate the distinct services.

Introducing a fresh subscription option named Duo Premium, which amalgamates the advertisement-free versions of both Disney+ and Hulu, will be accessible at a fee of $19.99.

Moreover, Disney has divulged its intent to roll out the $8 plan that includes ads, which was initially introduced in the United States the previous year, to both Europe and Canada starting from the month of November.

In addition to these announcements, Iger has conveyed the company’s intention to adopt a more stringent stance against the practice of sharing accounts among users.

He elucidated that Disney is actively delving into various strategies to address the matter of account sharing, seeking the most optimal approaches for permitting paying subscribers to share their accounts with acquaintances and family members.

The company anticipates commencing the enforcement of these novel policies at some point in the course of the year 2024.