CES as we all know it is a global event whereby tech giants and newbie startups come together to showcase their products for the future. This yearly event is so interestingly great that it sweeps everyone off their feet.
With Antitrust investigations already hitting numerous “Big Tech” companies. 2019 has seen so many interesting tech breakthroughs such as the unveiling of the Galaxy Fold and we also saw Huawei nearly getting screwed over by the US government over mishandling of privacy and spying accusations.
Even Facebook is not new after the company’s CEO had faced numerous backlash from legislatures all around the world especially in Europe and in the United states it self which is leading to scrutiny.
Despite so many events which had taken place this new year so far, we head to see big tech leads and founders, CEOs, Founders and so many others at the Las Vegas CES 2020 which will take place in just few days.
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While tech titans including Amazon and Google will likely unveil flashy new partnerships and devices as part of the show, they’ll have to reckon with their tarnished reputations and numerous miscues.
The CES event should be an avenue for the tech leaders to showcase but more importantly, it’s a time to tell and assure us about how secured their services will be this new year. For example, Facebook’s scandals whereby millions of user data were harvested by Cambridge Analytica a political data company in Europe.
Jane Barratt, chief advocacy officer at financial tech company MX and the ex-CEO of startup GoldBean, said it’s vital to discuss all the new tech at the show in the context of privacy and regulation.
“Of course CES is for new products, but at some point there is that broader responsibility” to weigh the societal impacts of new tech, she said. “That’s generally been very absent at CES.”
Based upon what we’re expecting, issues of privacy will be the first to be cleared off the table with CES hosting a chief privacy officer round-table which will include executives from Facebook, Apple and other two companies that have’t been there in years.
Other industry watchers said tech’s broader troubles won’t resonate at CES for most attendees or the public at large. If a tough issue like privacy is brought up at a glitzy product presentation, they argue, it will be in the context of selling consumers a gadget.It would really be healthy for them to say: The good outweighs the bad. Let’s talk about the good. Michael Pachter, Wedbush
The way I see things, it’s highly likely people will forget about what these big tech and industry leaders have instock for us with enticements and all that. We don’t know maybe Google will try and do the same amusement park ride to attract attention to it;s digital assistant software at CES 2019.
“Many of the economic and political issues don’t come into play when someone decides what TV to buy,” said Stephen Baker, a tech analyst at research firm NPD.
2019 Went well but more to it…
The year 2019 is a really long time and with it’s closing there have been lot that had happened in the recent past. For example, the launching of numerous smart devices like the Huawei Mate X, Royole FlexPai and even the Motorola RAZR.
Other non gadgetry companies like Youtube, Facebook and even Spotify have gone through numerous phases just this year alone.
Then Elon Musk did it again with the CyberTruck which debuted some weeks back which was amusing and really interesting to look at. Although many have criticized the look and feel of the car dubbing it “Box on Wheel”….I actually did that labeling myself.
Industry leaders have found ways to address concerns about their companies, sometimes at their own product events. Their efforts have not always landed. For instance, at Facebook’s F8 developer conference in April, CEO Mark Zuckerberg quipped that “we don’t exactly have the strongest reputation on privacy right now, to put it lightly.”
And even some Democratic leaders wants to break these big techs because of their power with Facebook seeking to enhance their legal team just in case people like Elizabeth Warren becomes president of the United States.
Whether any tech leaders will spend time on privacy during their tightly choreographed CES sales pitches remains to be seen.
But looking forward to 2020…
The CES 2020 is going to be another big leap in tech. As we start another decade just in few days to come, we’ll be surely expecting to see high-end devices and inventions that will change the future of technology altogether.
Caroline Finnell, Consumer Technology Association spokeswoman spoke about the situations of tech in general. But she assured that there will be at least four privacy and security focused talk as well as a roundtable which will feature privacy officers from tech companies during the CES 2020.
She said that CTA’s programming is also “focusing heavily on tech for good, diversity and inclusion” and that the organization will talk about its efforts to give more Americans the opportunity to access high-skilled jobs.
Despite the added attention on the problems of tech companies, Baker suggested these issues haven’t impacted the broader public’s impressions all that much and thus don’t need to be addressed at the show.
CES might even be an opportunity for these companies to re-focus the public’s attention to the benefits of new technologies, said Michael Pachter, an analyst at Wedbush, a financial services company. That may not fix all the problems, but it may help rebuild some trust.
“It would really be healthy for them to say: The good outweighs the bad. Let’s talk about the good,” he said.