Running a business especially during a pandemic means rolling with the punches, even when the punches are, well, pretty major. COVID-19 is a serious blow to just about every industry, but it doesn’t have to leave your business at a complete standstill if you follow the best moves that can ensure your success.
No matter how much the pandemic has impacted your operations, you can find ways to push forward and keep growing your business. Don’t let uncertainty lead to inaction — you have to take charge and find ways to make the most of this moment.
Here are some Best Business moves during the COVID-19 pandemic that can ensure the success of your business.
Create an App
If your company doesn’t already have a mobile app, now is the perfect opportunity to create and launch one. Applications are an excellent way to push a company forward .
They can provide additional services, easily convey information, and keep your product on the customer’s minds. They also give you an opportunity to give your customers a feeling of exclusivity. When customers feel like they’re “in,” they’re more likely to use your service.
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There’s no one-size-fits-all app. With that in mind, here are just a few types of phone apps that might make sense for your business:
Loyalty Program: Allow customers to collect points, redeem rewards, access discounts, and get sales alerts on their phones.
Digital Shop: Give customers a quick and easy way to place orders from their phones.
Additional Service: Create an app that provides a parallel service to your company. For example, an art gallery might offer an app where users can virtually place pieces on their walls to see how they’d look before buying.
If you don’t have the tech chops to create your own app, look into hiring an iPhone or Android app developer to create one for you. An expert will be able to make sure everything works the way it’s supposed to, and can easily navigate any oddities in the mobile development process.
Revamp Your Website
Small businesses need to focus on their digital presence, especially now. The pandemic has made in-person marketing more difficult than ever before and to run a business, you need the best moves. Connecting with customers and clients online is going to be your best bet as people turn toward the internet for more and more of their daily needs.
That’s why right now is a great opportunity to revamp your website . Not sure where to start? Here are a few quick items you can check on your site:
Does your homepage easily lead people toward your product or service?
Is it clear what your company does?
Does your “About” page tell your story?
Do you have any broken links?
Is the copy on every page well written and easy to understand?
Dedicate some time to going through your site and figuring out what needs to be fixed. Really focus on making sure your landing page copy is clear, concise, and serving its intended purpose. Your website should be a straight path to conversion: Make sure it funnels customers toward your product or service effectively and organically.
In response to the pandemic, many companies have moved to partial or full remote operations . Although this is a great way to prevent viral spread in the office, the sudden change to remote work has been a challenge for many companies.
If your business is feeling remote-related growing pains, seize the opportunity to refine your remote operations. Start by evaluating the means through which your workers collaborate as it’s one of the best moves to successfully run your business during a global pandemic.
There are a ton of programs out there for task management, quick communication, and holding virtual meetings. Take some time to try out the options and see which one works best for your workflow.
It’s also important to recognize that those growing pains are felt on every level. Productivity may go down for a while — that’s normal. Working from home is a whole different experience to working in an office, and everyone will need time to adjust.
Give your employees plenty of resources for how to stay productive, improve focus, and maintain a work-life balance when working from home. You’ll collectively get the hang of it with time.
The pandemic is a roadblock, but you can overcome it and continue to grow as a company. Focus on nurturing your digital presence and guiding your employees through this transition. Your decisions today will define your company’s tomorrow.
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