Globally its Huawei that wants to displace Samsung as number one as the company claims the 2019 ban affected this ambition meanwhile, another big threat for Samsung in the Indian market is Vivo.
As the Indian smartphone market overtakes the US as the second largest in the world as far as annual shipment is concerned, this growth has driven tons of smartphone makers such as Xiaomi, Vuviband RealMe to jump into the market for a chance of tapping into the success and making sales.
The Indian economy is growing actually and by far is the second largest market in the world with a total handset install base which is a new milestone based upon the country’s economy.
Now a Counterpoint Research Market Monitor examined that during the Q4 2019, there had been changes in brands positioning in the India market. Xiaomi for example retains its 27% of the market share in the last quarter of 2019 while Vivo jumped significantly during this period while overtaking Samsung to take over the second place as the largest smartphone maker in the market.
As at 2018, Vivo’s market share was just 10% but this changed to a surprising 21% by the end of 2019. But as for Samsung’s share in the market, the Korean company dropped to 19% around that same period.
The declining market share of Samsung furthered the growth of Vivo as the company focuses on growing its brand via e-commerce channels as it promises to offer big commissions to offline retailers that promotes its brand while focuses on entry-level smartphones.
Since 2016, the 19% market share was the lowest Samsung ever went in the final quarter of 2019. As for the Othe competitor, RealMe, its market share dropped as well to a smaller 8% all the way from its initial 16% during the Q3 of 2019 but lost half of its share by the end of the Q4 2019.
The drop allowed OPPO to take on RealMe as the fourth-largest smartphone maker in the final quarter of the year 2019.
As for Oppo, it’s market share value increased from its initial 8% by Q3 2019 to as high as 12% by Q4 2019 allowing it to ship twice more smartphones by the last quarter compared to the previous quarter.
But the new changes never really affected the overall market share in the whole 2019 as both Xiaomi and Samsung continued to retain their first and second positions respectively just as it was the previous year, 2018.
The significant growth of Vivo was interesting because the company only had 10% of the market share in 2018 but then jumped ton16% by 2019.
Meanwhile, RealMe never stopped growing as it became the fastest growing smartphone brand in the India market in 2019 which recorded a stunning 255% growth.
As for Oppo, it’s growth isn’t as fast as expected but still managed to increase its shipments by 28% last year which showed an obvious changes in the dimension of smartphone growth and shipment in the Indian market.
With those numbers, the top 5 top selling smartphone brands in India took a staggering 84% of the market share which was a jump from the 2018’s 73% which showed the impact and stronger hold the top 5 smartphone brands has in the India smartphone market.
The presence of other brands like Huawei, Motorola or Honor are very insignificant in the region as the top 5 brands continues to disrupt the market while holding a huge share in the second largest smartphone market in the world. The new development is expected to entice other smartphone brands to buckle up for 2020 and increase their values and chances of dominating a significant amount of market share in the Indian market.