Hyundai unveils its new Ioniq 6 crossover targeted at younger people who love tech and aesthetics

Great design targeted at young users who love tech

The future is green and automakers such as Hyundai are all taking it seriously thanks to the release of their all-new Ioniq 6 electric crossover with some interesting design aesthetics, features, and so forth.

The release was made during a press briefing this week, the car was described as a “cocoon-like personal space.”

That said, Hyundai’s attempt is to help those bored out in their home office to get a movable one that is also electric at the same time. Being a modular car, the design will come with 64 different interior colors and speed pre-selected themes to match whichever mood you might be feeling.

In fact, the more you accelerate, the more the color options will brighten. In terms of transmission, the Ioniq 6 comes with two motors and AWD that can go from 0 – 100KM/H (62.14MPH) in about 5.1 seconds.

Since the coronavirus pandemic has changed the working landscape of the world, Hyundai emphasizes that the design of the vehicle is meant to elevate those experiencing burn-out at home.

There is a 12-inch display that has a number of features ranging from fun to professional and then some four USB-C ports with one USB-A port to power various devices and a slimmer car seats to keep the cabin spacious.

Hyundai maintains that they are still very comfortable and are even designed to lean back and sleep on.

Hyundai Ioniq 6 dashboard
Hyundai Ioniq 6 dashboard

The car’s 0.21 drag coefficient helps bring its power consumption down to just 14Wh per 100km, giving it an estimated 610km or about 379-mile range from the long-range 77.4KWh battery (though the estimate is based on the European WLTP range, except the EPA range to be shorter).

Another thing about the car’s power is its standard-range option with a 53-kWh battery. The Ioniq 6 also has side view cameras instead of mirrors and that could change depending on the regions that the car will be sold – the US doesn’t support cameras yet so that might be a caveat for the vehicle.

Hyundai Ioniq 6 promotion
Hyundai Ioniq 6 promotion

Considering the design of the Ioniq 6, Hyundai is certainly aiming at young professionals who the company suggests will want more tech. Compared to the previous Ioniq 5 which is targeted at young families that requires the space and functionality of an SUV.

Both the new Ioniq 6 and the previous Ioniq 5 are built on the E-GMP electric vehicle platform, the Ioniq 6 includes an auto 2WD/4WD switching, extra tuning features, and better performance and efficiency thanks to its upgraded motor and drivetrain.

The car is in fact the first from the Korean automaker to support over-the-air software updates meaning the future cars are going to be getting better with just software updates just as we have on smartphones.

To add to the point that Hyundai is targeting younger customers, the company also launched an Ioniq 6 NFT collection and says the car will be available to experience virtually in the company’s metaverse studio on Zepeto along with a Roblox experience.

And the Ioniq 6 online experience supports VR headsets for more immersion.

The production of the Ioniq 6 is expected to start in Q3 of this year than Europe later in the year. In the United States, Hyundai plans to go into production by January 2023 even though the company didn’t confirm if the car will be built at its upcoming plant in Savannah, Georgia.

US availability will adjust to supply and demand, but currently, there are no nationwide release plans (the Ioniq 5 is currently sold in 38 states).

Hyundai Ioniq 6 exterior
Hyundai Ioniq 6 exterior

Speaking during the unveiling event, the company’s CEO Jaehoon Chang said “By 2030, Hyundai will expand its all-electric line-up to 11 models to secure global EV leadership,” before showing a glimpse at its XL-sized Seven concept SUV driving alongside the Ioniq 5 and Ioniq 6 on a screen behind him.

The video shown gave a quick overview of a car teasing the company’s upcoming Hyundai N performance EV even though there isn’t further information about the vehicle.

This is to show how seriously Hyundai is taking the production of EVs in the near future.

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