When the Samsung Galaxy S10 finally made it’s debut earlier this year, we were all amazed by how far Samsung had gone to design the device with the punch-hole camera set up. But then there is something that still makes the Galaxy S10 (including all the others variants like the Galaxy S10E & S10+) more unique than the Apple iPhone X Max, at least for now until Apple releases the iPhone 11 or XI.

Even though the Apple’s sales might be dwindling and thanks to the likes of Hauwei and other Chinese smartphone brands that are tirelessly disrupting the smartphone market with amazing innovations, the earlier iPhone X released back in 2017 still makes the bit with iPhone fans all around the world.

Although the Samsung Galaxy S10 doesn’t inlcude “Never dying” battery just yet which would still sound impossible in this day and age, one can affirm that the new Galaxy flagship device had made a huge impact on the mobile market. And do not forget the Galaxy S10 5G that is coming to the United States later on this year making it the first 5G smartphone in the country.

We wouldn’t say Samsung is the best when it comes to smartphone innovation. But one can see Samsung as a company that disrupts the market by taking on an innovation and turning it all around to reinvent something entirely different from such. This had started way back since the days of the first Galaxy S back in 2009.

While it might appear as though the Galaxy Fold bombed or will bomb due to some technical errors that’s scrambling off it’s display or even going backwards to the days of the Galaxy Note 7 that was exploding. But Samsung’s ability to admit it’s errors and call off it’s device launches to fix issues in order to offer the best product makes me like them.

So it’s a fact that Samsung is great at refining innovations rather than creating them. Now, head to Bill’s, The Breakfast Club, Patty & Bun, or Pizza Pilgrims location in the United Kingdom and you’ll now find a tiny QR code on the menu. If you’re an iPhone user or you have a smartphone from any other phone vendor, that QR code means nothing to you. But if you have a Samsung phone, scanning the QR code unlocks secret menu items that only you can order.

“Bill’s, The Breakfast Club, Patty & Bun, and Pizza Pilgrims have been secretly creating some exciting dishes that only Samsung owners can get their teeth into,” Samsung wrote on the Secret Menu page on its website. “All you need to do is pop in to your favourite restaurant (or all of them if you prefer), find a Secret Menu, and look for an AR code. Then it’s just a case of unlocking the exclusive dishes using a Samsung phone.”

It’s as though Samsung is trying to create it’s own ecosystem something which every Apple fan are fond of. The Secret Menu though not yet global, something as such could bring more Samsung Galaxy fans together and get the device more at the forefront considering how it’s currently leading alongside Huawei to topple Apple as the top smartphone seller in 2019.