Ever since it partnered with OpenAI, the developer of ChatGPT, Microsoft as ever looked back as the tech giant continues to integrate AI technology into all of its products most especially, its Bing search engine which is now gaining some momentum even over Google, the giant in the search engine industry.
The newest iteration is the ChatGPT 4 which is already integrated into the Bing system and has been shipped worldwide to global users.
Now, Microsoft wants to make money off of the service by simply integrating its ads system within it. This is something that I’ve expected to happen for quite some time.
In fact, there is a premium-tiered version of the ChatGPT system itself so Microsoft trying to make some bucks off its service which it offers for free might not be far-fetched.
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I’m also sure that the success of the integration which has garnered hundreds of millions of daily active users is a big milestone for Bing, a search engine no one regards before now.
There have been some important integration and improvement regarding the ChatGPT 4-based Bing search engine; among which is an AI-powered Image Creator system.
While the conventional search result page or SERP has typically ads, the Bing Chat page, where ChatGPT can be consulted will soon include ads as stated by the company’s corporate vice president, Yusuf Mehdi.
According to a familiar source, the ads will not be intrusive. According to Debarghya Das via a tweet, ads will appear when a user searches for a specific product, which means the bias won’t affect users directly.
Bing Chat now has Ads!— Deedy (@debarghya_das) March 29, 2023
It's going to be fascinating to see how the unit economics of Ads in language models will unfold and affect search advertising.
Just see this as more targeted ads which instead of requiring your consent as Apple does with the iPhones, you are the one searching for these products and the related ads are being shown to you. It’s something we’ve gotta accept as far as the internet is concerned, especially because Microsoft is a for-profit private organization.
Also, this will definitely change the way ads works compared to previous ways by which ads are served t users based on past search histories.
We’re certainly in the AI age and that will certainly power advertisements as well.
Mehdi’s blog post indicates that Microsoft intends to distribute ad revenue among partners whose content directly contributed to the chat response of the user’s prompt which I think will be a cool ad revenue-sharing plan.
What is unclear yet though is if Microsoft is planning to maintain a balance between ad and non-ad responses. If I make an inquiry about why my eyes are tearing for no reason, will the Bing ad system recommend me some remedies from WebMD or Healthline and also an eye drop from Pfizer?