As we all know that search engine traffics are by most the genuine means of making better sales and retaining customers. Although there are other alternatives like social traffics, paid traffics etc but the fact still remains that search engine remains the best source for better means of traffic which in turn increases the number of sales and following the best SEO practise can enhance your internet presence.
As you can see, the need for a better ranking process becomes necessitated. Google which was founded back towards the end of the 20th century had established itself to being the giant in the search word beating out companies like Devilfinder, Yahoo! Search, Bing etc.
Google has since become the main target for everyone and businesses utilises their adword planner. Well then, you will know that there would be millions of pages which are being indexed every day.
The database is so large that if you are new to the search engine world, you will be surprised to notice yourself being in a stadium and whispering that you are better than everybody…i mean no one will hear you not even to listen to you.
Now because of this, the need to face a better practise and start coming to the top which therefore gets the attention of the people becomes something which is quite important. In case you don’t know, there are many ways to rank high on the Google search result suddenly.
Yeah! There are the back door means which many rich or those looking for overnight success utilise to make it to the very top but the funniest thing is that Google Panda and Penguin which are both an algorithmic software down-rank those websites or in fact get them banned out of the search engine.
Hell Yeah! there are other search engines out there. You can decide to go Yahoo! or Bing. Its like Devilfinder is no where to be found anymore.
But believe my story when i say my Girlfriend never knew that Yahoo! was a search engine or that Bing even exists just that she notices she sees its search bar on her laptop but never used it thinking its some Microsoft search engine and not general one.
As you can see, google dominates the search engine business which is actually what makes the company that big. “ Google It” many would say and you’ll never hear “Yahoo! it.! or “Bing it.” lol…Jokes apart.
Now, obeying the rules of the big brother is very important to making it to the top because they own it and so they do whatever they wish with it.
To make it to the top of the search engine result demands that you work quite or very hard. While working quite hard might mean utilising their Adword system which is just an advertisement that places you above the top with the “Ads” label, you might as well work extra hard to get the free traffic which most people click on because that is what they want and not some unnatural ads websites.
There are many practises that can help you get to the very top and utilising my old example of being in a football stadium and whispering, well, your voice can be heard.
Either by following the right way of getting attentions or following the odd one that quickly gets attentions but gets axed down by the security with few seconds.
Yeah thats how the Penguin and the Panda works. They axe down bad guys from the search result. Okay lets do the real talk anyway and leave the bad guys to Penguin and Panda.
To Rank Well in SERPs, Here are my top SEO Practise
To rank high on the search engine as said earlier demands some extra job from your side. Google as we know it utilises a software which is called crawler.
This software just go out after a set of period and then crawl your website and then index the most relevant pages it finds. Relevant! remember.
The relevance of the content its indexing to the search audience is the major priority of Google. Believe me, if you have searched for “How to make money” and the result that came out were “How to create a blog” would you be pleased with google and not move on to Yahoo! or Bing to try it out?
This mean that Google gers its popular cred from its search and can’t afford to jeopardize that yet. So the need for relevance comes alive.
In case you wonder, there are therefore many safe practises you can use to actually rank high on the search engine. Here they go…
Write Long and Awesome Articles (Post, Blog or whatever you call it):
What do you think search crawlers are able to index in websites? Images? Videos? Well! Those ones are secondary to its duty.
The main thing those software do is to crawl text contents. Now, the relevance of those contents to the searched keywords is what gets delivered in the search result hence, the importance of relevant content comes alive.
No way can you write an epic content without getting your full intentions expressed. Where i am heading towards is that you cannot express yourself (200 words cannot teach how to blog) So the need to actually sit down think and write a very mighty mind blowing article is very important.
Oh” lest i forget, Google is watching your bouncerate. This is the time visitors spent on your website either by surfing through (As in going to other places, reading other interesting articles, and spending more times) rather than just coming in and going out immediately.
So if you are very relevant to the user, the person will read every bit of your articles even if they contain 40 pages of A4.
Anyway, the truth is writing interesting articles is very important and aside that, you need to schedule time to write because you need fresh contents.
The internet is a fast moving sphere that speeds in the speed of light. You will soon get outdated if you don’t refresh as soon as you can.
So always write articles as soon as possible and that keeps your visitors coming back since you’ve given them the first best impression which they think makes you awesome enough to bookmark you in their browser.
But remember that you need to still stay on your relevance which should be your watch word anyway. Quality based articles sell more than quantity based articles.
So remember that while you think you should update as often as you can, substituting quality posts will ruin your reputation and in fact the search engine won’t respect that in you. SO be smart enough to create relevant and quality based content in a timely process.
Do Keyword researches:
Keywords are those terms that a user types in to the google search bar and then get results. So when you write in something like “How to make money” then you see results on that keyword.
So this mean that you need to do researches about which keyword is trending and which isn’t. There are lots of keyword engines out there can help you examine which keyword is going on. But remember that those keywords are relevant to your niche.
Your niche is the category your website falls into. For example, if you write about Fitness, then you might research keywords related to Diet, Yoga etc.
So the Google search bot knows you for who you are and then rank you for it. This can be tasky and believe me, while you do researches, always make sure you don’t go towards the extremely competitive keywords because you might never make it to the 3 page in fact.
Remember that before your website was born, there have being in existence thousands of them unless you are the newest in your niche and if you are, then your search competition will be none and that means few traffic until you are blown.
So therefore, don’t go towards the competitive keywords rather, use the less competitive and make sure you rank well for the keywords. Then your traffic will start growing in no time.
Optimize your images:
This is also a good practise in ranking better in Google. Using the ALT tag is very important. Now how it works is via search results.
While the google search bot brings results to potential searcher. the bot also present images and videos that are related to that search.
Now, even if you don’t really appear in the first page, your image might just be in front of the user and believe me, images are attractive and clicking on it will lead to you without no argument.
Use some nice design and better theming:
Websites with clear and simple navigation which is able to get linked to from one page to another is very awesome in good SEO practises.
Like the normal saying which goes as “Writing content with White font over Yellowish background” is a serious disaster. If you think bots are bots and won’t mind your design, well, humans are humans and they have eyes and that will look strange to them.
Therefore, you need a good design which have a very nice templating technique. Assuming you are using wordpress as your base CMS, you can just go to Themeforest for better themes but if you aren’t ready yet for premium themes, then you can just try out free themes or you can consult one of the best WordPress designer to deliver you what you want. Alright back to the discussion, you need something great and something nice.
You need to be speedy:
When i say being speedy, i’m not talking about you. Well, you can be as slow as a snail but your website needs to be extremely fast. That is very important.
Remember that you aren’t the only one writing about what you are writing. While that never determines ranking higher, it is important and its a great SEO practise.
If your posts are awesome and your website is fast enough to get indexed quickly soon, then believe me, you’ll be on the front page although there is still more below.
Share your posts for maximum link back:
Link backs are very important and that’s part of good SEO practises for ranking higher in the Google search engine. Today, there are lots of social media websites whereby you can share your post articles for maximum readership.
For example, on Stumbleupon (now Mix), Reddit, Slashdot, Scoop it; they all have their audiences who are actually looking for post articles that are Funny, Interesting, Educative, Informative and so many more.
So its usually awesome to make your brand known by being special and know where you are going by knowing your target audiences.
Other channels such as Facebook, Twitter LinkedIn, Tumblr are also great sources of traffic all depending on how large your followership is anyway.
Use a better SEO plugin:
In fact while writing, you can always find a meta box below your post article form where you see how you’ll look in Google search result.
Then you can optimize your Focus Keywords, Meta Description, Titile tag. There is also a plugin as AIO SEO plugin for WordPress which is also awesome.
Using any of these plugins helps your posts and then making interactions with search bots for better crawling and indexing. So you really need it if you are using WordPress.
Use SiteMaps.xml Plugins:
Well, its advisable to use a good sitemap that gets updated immediately so that it can always resubmit your newest article to the search bots.
The essence of this software is create a long list of everything on your website and then delivers them to the search bots.
This will therefore be easier for those bots to know and index your website without having to start crawling one by one. It helps and make their job easy.
So try one. And note that the Yoast SEO plugin for WordPress utilises the function but you can use the Google Sitemap plugin all available in the WordPress repository.
You need to be Mobile responsive:
This is another good SEO practise. Using a mobile optimized theme which is either responsive or that already have a mobile version within it, then its awesome to use them.
All that has to be done is just download one or get a responsive theme. Plugins such as WpTouch, WordPress App Touch are all relevant plugins that turns your website to a mobile version while on mobile devices.
This is very important not only to Search bots but users because you need to make surfing through your website easy hence the need for a mobile version or at least responsive layout is important.
Write breathtaking headers:
Well, someone ones made that complaints here on Netgills that a post written here has a title that isn’t really breathtaking.
Believe me, no matter how incredible your post is and even if a user will start making $1M immediately reading your posts, without a great title, they won’t be attracted to it and believe me, it’s very true.
Very very true. Good heading is very important and its a good practise. So all that needs to be done is chose a title that relates well with the post but that will trigger the inquisition of the potential to want to click through the post and see what it is really about.
Use the Google, Twitter, Yahoo, Tumblr, Facebook etc Trend software:
Writing about the latest trend is very important. Now as i’ve mentioned earlier about you whispering in the stadium, if you suddenly start calling the name of a team that is odd where odd, then you are odd.
But adapting to the whatever the fans are doing makes you rhyme up and believe me, they’ll soon notice you and face your side. So also is the way those software works.
They look through those websites and search for the most talked about post and then rank them as the trending. So tapping into this will seriously help though not only to rank but to earn traffic.
All is well and said
That said, ranking high on the long run isn’t really a joke and it demands some hard work from your side because the competition is very high.
Here you are wanting to maintain the top spot for as long as possible. Well then, refreshing your posts at all times possible is a way to maintain the top spot.
Remember that posts can get outdated. I mean while you write a post 2 years ago about how to make money online, those techniques might have being outdated this year so you need to update it so it rhymes up with the present day. That is very important though.
Also as said above, remember to write as often as possible. Trends changes and you need to adapt to whichever is new.
There are some bad practises though which are very bad which you need to avoid in order not to see the bad side of Google search bot.
Things like Copyright infringement, Link buying to rank high ad many other black hat SEO practises. They aren’t good on the long run.
Believe me. The most proper way will be to practise the best SEO style which helps you better. But the question as to how or which software you would use is a big question but really, WordPress comes in to play.
As you can see, you no longer need to be in a haste of scare because the software apart from being free and open source is also SEO optimized.
It is easy for you to use Meta Descriptions and edit your post URL to correlate well with the title post rather than some generic title which doesn’t match up with your post.
Now as a matter of fact, WordPress will always be my number one recommendation. Although there are likes of Drupal, Joomla, Doorgets all trying their possible best in making your website SEO optimizable.
Other better influencers would be better and well written themes which have minimal codes and well mark ups which makes it easy for search engine bots to recognize you easily. Other practises will be Advertisements, Guest
Blogging, All these depends really on you as it takes time and energy and total dedication so its isn’t a joke. Well, since you’ve decided that you want to rank high, then you need to be careful but be smart on the other hand. Consistency, Hard Work will all show their results in the nearest future.