Samsung glues a giant android device on new Fridge?

Samsung were in haste to publish the picture of their new giant “family hub” refrigerator and on it sits peacefully a giant phone-like device which is actually the main control system of the refrigerator.
Samsung took to their Flickr earlier to publish the image of the yet to be unleashed home appliance with Korean inscription which upon translation gave the “The family refrigerator hub. ”
After a lot of alternative designs and innovations, one could say this invention might be somehow awkawrd? Nope its just some unique way by the which the Korean giant uses to xpress its uniqueness in the field of powerful electronic gadgets and better home appliances manufacturing.