we’ve seen and heard of Apple’s law suits against Samsung claiming its copied its innovative designs. Well as a matter of Fact, Samsung isn’t any more a kid in the mobile phone manufacturing industry. The flagship the Galaxy S7 and the S7 Edge smartphone makes the company look like its best. The world’s biggest manufacturer of phones is now also one of its best designers.
Back in the 2014 when the Galaxy S7 would seem like the end of the road for Samsung while the design of the device wouldn’t seem such appealing to the ordinary eyes. By the middle year, The company had launched a beautifully carved Galaxy Alpha which provides the outline for newer formation in its mobile assembly. This simply show the new commitment Samsung has in making the beat device alongside best design. Up till now, the company still stands firmly against rivalry from likes of Sony, Nokia which had dropped off the leadership mantle since the arrival of the Galaxy S and HTC would still have to walk behind the footsteps of the giant and Xiaomi wouldn’t defeat Samsung at all. This characteristics of trying to stays at the top means a pot in no only manufacturing to fill the entire globe but to make things that are better than you can think.
Well, back in 2015 when the Galaxy S6 was rolled out to the market. Everybody loved and enjoyed it. Now another Galaxy being rolled out would be in fact more fantastic since its no linger a fantasy that the company tries making what it knows how yo make best.
All phone companies talk about heeding user feedback, but Samsung is actually doing it. People decried the lack of a memory card slot in the S6 series and the sharpness of the Edge’s back, so Samsung fixed both. This is as responsive and adaptable as any market leader has ever been. Instead of smugly reciting its hundreds of millions of annual smartphone sales, Samsung’s mobile division has addressed people’s pain points and ushered in innovations that are entirely its own. Plus it’s refined and polished every facet of its hardware to an unprecedented degree.
Choosing which compromises to accept is the very essence of design, while eliminating compromises is the purpose of engineering. Samsung’s unique strength is in having the vast technical resources and capabilities of a giant combined with a smaller company’s appreciation of its own limitations. Where competitors like BlackBerry and Nokia might once have shrugged off a slump in sales, Samsung responded with a violent reversal of its long-standing habit for uninspiring design overladen with speeds and feeds. The same company that sold the original Galaxy Gear transformed itself into the trendsetter that produced the excellent Gear S2.
At Mobile World Congress this year, Apple’s design signature was apparent at many of its competitors’ stands. The aluminum unibody of the company’s iPhone served as the model being iterated on by the entire mobile industry, but this will likely be the last year it’s quite so prominent. At MWC 2017, I expect to see the rise of the Galaxy S copycats. Samsung’s strengths have up until now been hard to copy — because its vibrant Super AMOLED displays and great cameras require major investments of time and money — however its new penchant for beautiful yet distinctive design is ripe for ripping off.
The Galaxy S7 and S7 Edge will be copied as widely and ruthlessly as the iPhone
Samsung’s improvement has not been perfect or universal, as it continues to struggle with creating user experiences that truly improve on its underlying Android software. Hell, not undermining it with carrier bloat ware would be an improvement on the status quo, and there’s still a dearth of real-world benefits to the Edge’s curved screen other than it looking gorgeously futuristic. But struggling with software is what every hardware manufacturer does, including Apple, which was mocked for hanging on to skeuomorphism for too long and faces tough questions about its nascent Apple Music service. Software will be the next frontier for Samsung to break through.
Design is a fundamental in the new world era. People seek for the sleeker design. The design that is far better and simply fits in most is what makes the biggest sales in most situation. Compared to Apple iPhone 6S plus, the design of the device looks entirely premium making it quiet guaranteed that its functionalities would be excellent as its expected. Even LG has set aside the tacky old plastics for a full metal case on its new G5, and fans are responding to this trend enthusiastically.
What Samsung did design was excellently a leadership spec. The Galaxy S7 and S7 Edge are indeed what the company had promised as the new era device. Although maintaining the top seat might be a big deal of duty for the company as the company might start getting copied by others who aren’t as big as the company is. Making it a trend setter. Anyhow, we hope the company goes a long way in making life easier with fantastic handsets.
IMG ©: Phonearena.com, PCMag.com