As of 2015, Apple customers that provisioned credit or debit cards with the Apple Pay system made about $10.9B in purchases according to a report on Wednesday suggesting the power the company is getting and expanding its boundaries far beyound the core market. According to a statistical analysis made by a research firm called Timetric, the report showed that the US utilised the major share of the $1o.9Billion payment. The analysis also showed that the payment system might be getting a big mountain to climb on the international level based on the resistance of some banks and other technical issues which could hurt the chance of the mobile payment method to gain its deeper ground.
Although the number of Apple users world wide is very high and this isn’t a big issue but the main hindrances which could include banks and some international issues could be a big case on the way of the generalisation of the system. According to the report, Banks like Bendigo Bank which is a mid-sized Australian banking institute did actually experienced some technical difficulties deploying Apple Pay at certain merchant terminals. So the blames were placed on the part of short lead times for testing.
Apple Pay chief Jennifer Bailey reminded Reuters that the problems are likely to keep piling up with the launch of the new technology. She said “”Like any set of major technology changes, it takes time, want to move as quickly as possible, we push it as quickly as possible.”
The report went on to actually cite an anonymous Australian retailer detailing that the uptake had being quite slower than expected while some other users though unnamed on the Chinese forum of the Apple Pay could be poorly functional unlike services like WeChat. As a matter of fact, the slowness is due to the cases of banks not being able ot slowness i processing transactions which becomes a major case on the issue.
Although the system is a very awesome one which Apple had being able to create in order to create a sort of easier means of transaction, it’s still seen as a different thing by other tech industry watchers. In any way, this could be viewed as a system which integrates well within the IOS ecosystem and thus promoting the sales of the company’s products and services thereby creating a sort of adherence from users. This is seen as a sort of iCloud, and the App store but in a sort of another version. Although the initial intentions of the system is to be local as it ones was back in the 2014 but just of last year 2015 was the system deployed straight out to support other majr economies around the globe.
Th Chinese market is always viewed to be a very valuable asset as the country’s economy is booming. Apple Pay is currently official in countries like Australia, China, Singapore, US and the UK. The expansion is still thought to be more international as it is now while penetrating deeper into Asia and Europe isn’t left out with Africa, South America not yet on the list though.
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