With the Indian smartphone market on the daily increase and one of the largest in the entire world, the importance of the market demands that more OEMs pour into the fast developing country in large numbers. We’ve seen the likes of Xiaomi, Oppo, Apple, Asus, Vivo, Samsung all major smartphone brands trying to hold a percentage of the market share.
With the current number of OEMs in the, Reliance Jio wants to join the race but through another special strategy which could ultimately disrupt the smartphone market of India. The company is looking at selling Android device with costs as low as US$50
The news according to TimesofIndia had it that Reliance Jio requested local suppliers bump the production capacity in India in order to raise smartphone production to about 200 million units over the next two years. This is meant to further boost the India’s technology ambitions as well as creating a much competitive environment against Chinese manufacturers who sell devices in the country.
The company is said to be in talk with numerous domestic assemblers in order to make an extremely affordable version of its Jio Phone which is meant to run Android operating system and would cost as low as just US$54 (INR4,000).
This will further help users who can’t afford the highly priced smartphones sold in the country considering the economic situation of the country which demands the need for more individuals in the country to have a smartphone they can afford.
Jio had been able to raise billions of dollars from foreign companies like Google boosting the company’s telecommunication networks while it’s development of 5G networks is on the way.
The company seek to help reform the country’s smartphone industry in a manner which is quite similar to reshaping the telecom services. The company’s ambition to offer its networking services at affordable price points to it’s users in the country makes it very competitive with others in India.