After a couple of acquisitions and of course a successful domination in it’s industry, Spotify might have come to the point whereby it can just make some changes that suites it “For profit” venture. That might not be cool with everyone though but it’s not entirely a big deal to others.
Okay the News is that Spotify will be introducing it’s own Ads within podcasts. What’s more is that even premium subscribers will also be getting this ads though Spotify originals will be the first getting this before others follow.
The company had initially informed us about how they’ll change the Podcasting industry for the good and of course that was though to some great extent and the fact that their audience grew so exponentially afterwards is an amazing news.
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And for your information, there is a whooping 500,000 podcasts on Spotify so the company is a big deal considering how many hours and quick this happened.
The new tech introduction the company is planning to invent into the Podcasts will be targeted towards what users likes to listen to and so forth. Just as you’ve been bombarded with related ads on YouTube whenever you visit as a free user.
“Podcasts have been ad-supported across the industry…”Those were the words of Spotify’s chief content officer, Dawn Ostroff who made this reassurance when there was fear over how much this move could hurt the success of the company in such a competitive environment.
Ostroff seemed to be pointing toward users expecting ads even if she also said that during a panel at Spotify’s CES booth that there was opportunity for Spotify’s podcast ads becuase “a lot of the streaming services like Netfix, like Disney, like Apple are ad-free, so there aren’t so many places for people to advertise [to those audiences].
“Being the audio leader, we have the opportunity to shape [how these things work]. What we talked about in terms of mobile and digital video, we’ve seen new advancements but it’s taken everyone a little while to catch up. That’s where we are with podcast [ads].”
It’s a specially built ads insertion system called the Streaming Ad Insertion (SAI) which the company developed in-house b their software developers. and is expected to be supported even by existing third-party ads from other users. But as we do know, Spotify has a great marketing body behind it’s system so no worries, this move wont hurt them in any way or form.