Twitter has recently announced that it will reverse its 2019 ban on political ads. This announcement was confirmed by the company’s head of trust and safety, Ella Irwin on Wednesday in an attempt to grow its revenue base.
The company’s official handle also made the announcement via a tweet on Tuesday when it says it would relax its ads policy for “cause-based ads” in the United States and align its ad policy with TV and other media outlets.
Twitter isn’t the only tech company allowing political ads as the likes of Alphabet and Meta are already doing so except for TikTok. So don’t be surprised when you start seeing some annoying campaign ads right on your timeline from time to time.
“We believe that cause-based advertising can facilitate a public conversation around important topics,” the social media company tweeted.
According to the report, the kind of advertisements that will be allowed on the platform includes ads that educate or raise awareness of issues such as voter registration, climate change, or government programs including census are part of the kinds of campaigns that will be allowed on platform according to Ella Irwin.
Due to complaints over election misinformation, Twitter as well as other social media platforms banned ad campaigns with political undertones.
“We believe political message reach should be earned, not bought,” tweeted Jack Dorsey, Twitter’s then-chief executive, in announcing the move.
However, Musk has made some changes to the company’s policy ever since he completed the purchase of the company. First, he reversed the suspension of the accounts of a number of people including the former US President, Donald Trump as well as requiring a US$8 monthly fee for blue check marks leading to a widespread impersonation across the platform.
Musk also said the reason for the company’s deep cost-cutting measures is due to the financial hurdle the company will be facing in months to come.