A couple of months ago, there were rumors that streaming giant, Netflix is on the verge of introducing an ad-supported low-tier subscription for those who can’t pay the increasing subscription fee from the company.
This new development was due to the company’s massive loss of subscribers as well as password sharing by many of its subscribers. However, a recent report has it that the company is now in talk with another tech giant, Microsoft to bring an ad-supported subscription to its users.
In fact, the company posted on its website that it had selected Microsoft as its global advertising technology and sales partner even though many thought Google would make the cut.
“Microsoft has the proven ability to support all our advertising needs as we work together to build a new ad-supported offering,” said Netflix’s Chief Operating Officer and Chief Product Officer Greg Peters.
“More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members.”
Microsoft, for its part, said that Netflix’s choice “endorses Microsoft’s approach to privacy, which is built on protecting customers’ information”.
How soon the new ad-based subscription tier will be rolled out is yet unknown but the company said the development is still in its infancy with “much to work through”.
Rumour has it that we could see such an ad-funded tier by the end of 2022.