Facebook in my opinion is trying to be everything every time and whenever a new trend pops up, the social media giant hops on it like a knight trying to catch the night ride on its horse.
The point is that ever since the company has adopted the TikTok-styled video format which let’s face the fact is a global phenomenon amongst social media platforms including Netflix with its “Fast Laugh” tab, YouTube with its “Shorts” and so forth, Meta has now found a way to further submerge you into the unending scrolls of short videos tat could probably lead to your brain cells damage.
The company announced a number of new ad formats on Tuedday which is meant to help create new renevue streams because it has identified it as a key to growth this year.
The company made it known via a blog post that it was starting to test a skippable “post-loop” video ad format to play after Reels videos are being scrolled through.
As mentioned earlier, Reels is Meta’s second future apart from the Metaverse. Even though Instagram OGs are complaining about the fact that their newsfeed has been hijacked by unsolicited content and their pictures are now being suppressed because Reels is the future, the company has shown the middle finger to its users.
Another ad format the company is experimenting with Reels is the horizontally scrollable carousel ads which can display between two and 10 images at the bottom of a Reel.
Describing the company’s business strategy at a press event, Meta executives said the new formats could lure Reels creators with ways to earn money from ad placements next to their videos.
“Our goal is to be able to provide the tools and the monetization opportunities, as you are continually growing your creator following across our platforms,” said Nada Stirratt, vice president of Meta’s global business group for the Americas.
The company’s board of executives also mentioned ads that can directly open chats between businesses and prospective customers.
Meta says it will incorporate AI in order to optimize whether the ads target new customers or those most likely to just make a purchase.
This will surely make it on Instagram feeds with the company also stating it was making internal research involving 400,000 advertisers that showed the approach produced more user purchases than other feed ads.
Meta is also opening up new spaces for advertising on Instagram, including the ‘Explore’ tab that users see when they run a search in the app, the blog post said.