While some people found the iPhone 13’s release hilarious especially due to the resemblance between the device and its predecessor, the iPhone 12 series, Apple did actually make some changes and tweaks to the look and feel of the device and even upgraded the device’s components.

Take the battery as an example, the A15 Bionic chipset is expected to be more power efficient and the iOS 15 will further aide that. Then the camera, the 120Hz refresh rate on the display and other things.

One thing though is that might be not enough to justify upgrading from last year’s iPhone 12 series because it’s still a great smartphone even in 2021.

If you are an avid iPhone lover but hate the notch, it’s still exists on the current iPhone 13 series just shrinked down a little bit. If you’re a vlogger or someone who love to take great photos on your smartphone, you can argue that the bigger sensors on the iPhone 13 Pro Max will perform quite better than the previous iPhone 12 Pro Max – and you may be right.

But the quality of your output still depend on your expertise and the camera capacity is just the secondary – in my opinion.

Now on the flip side, we have Google’s much anticipated Pixel 6 series which many in the Android community have found to be really interesting.

Compared to the previous Pixel 5 series, the next-gen Pixel 6 will sport the company’s first-designed Tensor chipset which is expected to further enahce the device in every ways possible include image processing all-in-one.

Then we also have the support for Android 12 out of the box. Now if you compare the existing stories coming out about the Google Pixel 6 with the previous Pixel 5, you can tell the difference.

Last year, Google was acting as though it was exiting the premium smartphone market for other brands like Samsung and Apple when it decided to downgrade the Pixel 5’s chipset to the Snapdraon 765G chipset which although has support for 5G connective, the company justified its stance that it did this to cut the price of its 5G device.

But the story seems to be a little bit different in 2021 as the company looks to be taking its place back in premium flagship arena.

First, the interesting redesign of the device – which is a common practice in the Android smartphone manufacturers’ community.

Each year, you’ll definitely get an entirely new overhauled design of a model. This practice kind of became popularized in 2017 when Samsung released its Galaxy S8. Compared to previous Galaxy smartphones which often look alike year-on-year, Samsung began redesiging its smartphones entirely every year ever since then and other brands seems to have followed that trend.

Apple on the other hand seems to be sticking with the car manufacturers’ way of product release – whereby each new models are often a little tweak in terms of design.

Google’s entire design aesthetics across its many products and services have always embarrassed a minimalistic approach with everything looking simple without too much moving parts – unlike LG of course.

The company seems to be tweaking things up a little bit with the Pixel 6 series especially with the back of the device.

There is a long horizontal camera bump right at the back of the device which will house its triple setup.

The color combination is also something I find interesting especially the blends. Dual-tones can be really cool sometimes and Google is never shy from this.

Combnine that with the great Material You user interface coming to the Android 12 update, you can expect nothing but a decent-looking device both at the front and at the back.

Until October 19th, we’ll get to have a better glimpse of the device and experience it in 4K.

This post originally appeared on CNET