Though the chief of Meta made it known that the future is digital, the company may still make use of the olden way of marketing to bring potential users to its metaverse.
According to a report by The New York Times, the company is looking at opening physical retail stores where it will sell its VR and AR devices.
The plan is said to have been ongoing even before the rebranding from Facebook to Meta just this past month.
According to the report, Meta, formerly Facebook has been considering the brick-and-mortal option since the year 2020.
Since this is still a discussion in the company plan to open a physical retail store can still be scrapped depending on how well it sits with the company and its board and others involved.
If a retail shop is ever opened, the company will then start marketing its AR and VR devices such as the Oculus Quest (which will soon be rebranded to Meta Quest as well) for a virtual reality experience.
Another report was from The Times which has it that Meta’s goal is to spark “curiosity” and “closeness” with its stores and provide customers with a welcoming atmosphere where they can have a “judgment-free journey” while experimenting with headsets.
There were documents that showed that Meta shops are envisioned with modern minimalist design aesthetics and that the company had contemplated several names such as Facebook Hub, Facebook Commons, Facebook Innovations, Facebook Reality Store, and From Facebook.
Facebook Store seems to be the final choice even though that may have to be switched to the company’s new name hence Meta Store.
The Times also reported that if the plan is ever successful, the first retail store will be located in Burlingame, California where there’s a Reality Labs office and there could be a global reach in the near future.