The YouTube Rewind was halted back in 2020 due to the menacing effects of the COVID-19 pandemic and other social situations across the globe but rather than resurrecting it in 2021 as the pandemic is getting reduced by the numbers, YouTube seems to be done with it already.
Report about the scrapping was first confirmed by Tubefilter who said the year-end Rewind videos will be stopped even though the video-sharing service insisted that the scrapping isn’t due to the blowback from Rewind 2018.
The argument is that the community for the content creators and the whole content being created on the platform has gotten so massive that it will be literally impractical to summarize the entire site with a yearly video which is basically what YouTube Rewind is all about.
The Google-owned brand will instead trust creators like MrBeast and Slayy Point to produce end-of-year videos, and promote them through social networks. You’ll also see annual trend lists, awards shows, and a currently mysterious “interactive experience.”
The YouTube Rewind first started back in 2010 and became popular for being a summary of all amazing videos across the platform at the end of that year.
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While there might be some cringe-worthy periods especially concerning the 2018 Rewind, the demand for the annual recap which is often anchored by top content creators who often stay at the forefront sort of dwindles the relevance of the event.
Even though YouTube says its platform has gotten too big to be recapped in just a few videos which are true considering the many kinds of videos you now find on YouTube some of which are TikTok-inspired, it might be truly hard to categorize and outright pick just a few as being better over the plethora of great contents being uploaded to YouTube hourly.
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