Aside from taking back its place from Xiaomi as the second-largest smartphone maker in the world, Apple is seriously kicking it in the world’s largest smartphone market – China.
For whatever reason, Apple is the most beloved smartphone brand currently in many parts of the globe and that can be attributed to the quality of their devices and their proprietary software services which integrate well into the company’s product ecosystem.
In fact, many see Apple’s devices in China as a sign of pride due to their high price points even if there are very much unimaginably expensive smartphones from other local brands like Huawei.
Even though other Chinese OEMs have already caught up with the American tech giant, the company is still thriving and that’s due to the success of its latest lineups such as the iPhone 12 and the current iPhone 13 both of which are enjoying favorable reviews from consumers in China.
Currently, Huawei’s sales tanked in October dropping to just 8% of the market share while VIVO and OPPO stood second right behind Apple with about 22% market share.
Even though Apple has been adamant about the notch which it popularized with the iPhone X back in 2017, the company went ahead to add the notch on its newest MacBook lineups in 2021 making it clear that Apple wants to be known with the notch.
Counterpoint Research revealed that Apple edged out Vivo to emerge as the number one smartphone vendor in China and that is a feat that the US-based company had been able to pull since 2015.
Apple’s sales grew 46% over the previous month of September which made it the highest recorded growth in Oct. 2021 by any vendor in China.
In contrast, the entire Chinese smartphone market grew by just 2% month-on-month during this period which shows how much consumers were waiting to purchase the iPhone 13 lineup.
Huawei which once owned the market did so by offering great hardware, cameras, and fast processor all at a competitive price point but since the company was axed by the US government, Huawei’s products especially the smartphones had continued to get an unnecessary increase in price.
This can be attributed to the fact that Huawei is now seeing itself as being self-sufficient and less reliable on third-party companies even though it still made use of Qualcomm’s chipset on its recent flagship, the P50 series.