Whether you are a new customer or returning customer, Netflix had officially discontinued the in-app subscription feature on the iOS version of the subscription streaming service. Since every subscription that is made through the iOS platform such as iPad and iPhone usually get a percentage cut from Apple based on it’s in-ap purchase policy.
This came by as VentureBeat first reported the change, which Netflix confirmed with a short “we no longer support iTunes as a method of payment for new members” statement.
So customers of Netflix will have to subscribe through their web browsers which therefore leads them to the company’s payment portal where they can renew or start a subscription altogether.
While an In-App subscription is way more easy to utilise even by any one, the fact that Apple takes a few percentage cut out of each subscription fee from Netflix users might be the reason the company is stopping the support for the in-app purchase in general.
Apple usually takes about 30 percent cut of recurring in-app subscriptions on iOS, but despite the number now 15, app’s developer with 85 percent of revenue after customers maintain their subscription for a year. The latter policy was implemented in 2016 after numerous companies complained that Apple was taking too much. Spotify, the leading subscription music app, has also bypassed Apple’s in-app billing for similar reasons.
Google has faced similar criticisms on the Android end of things; Netflix had already stopped offering in-app subscriptions through Google Play before today’s iOS news — and Fortnite developer Epic Games famously keeps its smash hit outside Google’s store to maximize profits on in-game items.