AMC Entertainment will most likely become the largest movie theater operator in the World when it’s proposed merger with Carmike gets clicked as the year runs out while the company’s new CEO Adam Aron has some better ideas about how to help grow the company further than its normal ground. The approach and appealing more to millenials by letting them use their phone for instance might really be a game changer.
“When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear ‘please cut off your left arm above the elbow,'” Aron tells Variety. “You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.” Aron believes that AMC needs “to reshape our product in some concrete ways so that millennials go to movie theaters with the same degree of intensity as baby boomers went to movie theaters throughout their lives.”
“You can’t tell a 22-year-old to turn off their cellphone.”
Aron is far more aware that the company is going to have a way of figuring out how to do things in a manner that won’t disturb anyone being a audience.
When asked whether there might be certain sections that allow texting, Aron replies “That’s one possibility. What may be more likely is we take specific auditoriums and make them more texting-friendly.”
The attempt might be whatever it is but in any case, not all are so interested in what some do. As the case might be, the deal starts breaking out when force comes Intl play.