Just few days ago, Microsoft surprised us all with one of their products, the Surface Duo which at first has a dual screen that can fold just like the Galaxy Fold and what’s more interesting is that this particular device is’t running on Windows Mobile OS but Android.
This came after two years that Microsoft seems to have hung the bar on smartphone making but it’s like Microsoft now has what it takes to compete against others in the mobile industry. It’s as though Microsoft is simply joining them because it couldn’t beat them because Google (Android) and Microsoft (Windows) are rivals in the industry anyway.
“We are embracing customers where they are and building on technology they use with benefits only Microsoft can bring. We are building on top of Android, just as we’ve built on top of Chromium in our Edge browser, to give our customers the best of both companies,” a company spokesperson said in an email to CNET.
Even though the Surface Duo won’t be released until holiday 2020, the redefined design of the device alongside it’s hardware specs makes it more lucrative and shows Microsoft might really gain traction in it’s new venture. And because the folding-screen smartphone niche isn’t really as saturated as Slate smartphones, Microsoft Surface Duo might thrive.
Initially, we thought the Surface Duo would run the trimmed version of the Windows called the Windows 10X but we saw that on the much bigger dual screen tablet called the Surface Neo. Even though the Surface Neo is much bigger than the Surface Duo, it has a magnetic keyboard which can be used rather than using the second screen as a keyboard but it doesn’t make calls.
Microsot made it known to CNET in it’s e-Mail message that it would be sticking with Android and has no plan to make any smartphone running on the Windows OS any longer.
Microsoft’s reluctance to build a Windows phone makes sense on multiple levels. From a practical standpoint, it might be easier to leave the practicalities to Google, a company that’s far ahead with supporting a wide range of apps on foldable devices, and which may have a better software package for developers to start with.
Another reason Microsoft probably joined the Android league is because of how it failed miserably with the Windows phone and the Lumia line even after acquiring Nokia, nothing worked. Mind you, Nokia had transitioned to Android altogether.
Assuming Microsoft was successful being the first major mobile OS maker back in the early days of smartphone evolution, it would have paid off for the company but Google somehow was able to surpass this probably because the Android OS codebase was made open source allowing hardware OEM to create devices that works seamlessly with the Operating system which allows the evolution ever since.
Should we count out a Surface phone that runs Windows for good? From what Microsoft is saying, yes. But the fact that we’re even seeing a new Microsoft device with a cellular voice connection at all is a sign that the company’s mobile ambitions aren’t as dead as we once thought.
And the fact that Microsoft seems to be niching out rather than just making a slate device with notch or hole-punch on it, this would be a great attempt to make business-centric device for premium users while also bolstering it’s service lineup of the Office software which would definitely be great on these devices.