Apple will unveil its iPhone 12 lineup this month of October on the 13th to be precise and one of the biggest rumor about the device is the fact that it will come bundled with support for the latest 5G technology which is going to be one of the unique and interesting thing about the device when it finally debut.
Another thing we might see on the iPhone 12 line up is the design which had been endlessly rumored to borrow some design aesthetics from the iPad Pro. The event will also be held online exactly how the previous one was held in September due to the gruesome effects of the COVID-19 pandemic on tech. The event will be streamed via Apple’s website.
And as usual, there will be some interesting upgrades to come with the device aside the new look and 5G technology. The number of cameras, the inclusion of an OLED panel on the base-model unlike the previous base model which usually sport an IPS display.
And interestingly, there is a whooping 53% of respondent planning to buy the iPhone 12 according to a recent survey conducted by Decluttr an electronics reseller.
Even though the iPhone 12 will face serious competition from the fancier smartphones such as the Galaxy Z Fold 2 with all the interesting quirks and features or the new Surface Duo or even slate form factor device like the Galaxy Note 20 Ultra, Mi 10 Ultra and so forth, the fact that Apple is great at marketing its product and it’s loyal customer base is within its grasp is going to be a big advantage for the company.
And with that, this usually pull more attention to the iPhone 12 when launched compared to the others and the hype around the release over the last couple of months is part of the marketing strategy of the business
If you’re wondering what to expect from the announcement, there is an Apple’s invite design which has the company’s logo within it as well as different colored hues of blue, orange and red and then the pun “Hi, Speed”. But as usual, people always want to have their opinion about dissecting the “code” as some call it.
Aside the Phone 12, Apple is expected to announce an over-ear headphones during the event which had long been speculated which some called the AirPods Studio and so forth making people wonder if the circular design represents sound.
There is reportedly going to be about four iPhone 12 to be released which will replace the previous models and the high-end version will sport the 5G network support as well as a slightly higher price point. The device will launch with the iOS 14 out of the box and come with a much faster chipset and more cameras on the device to match up with the 2020 trend and all those premium feature will cost you quite a bit.
Even though nearly every premium Android smartphones out there now come with 5G network support, Apple’s introduction to the market is expected to get the company’s hands wet quickly according to Strategy Analytics stating that the unit of devices being shipped worldwide could reach 50 million which could make the company the second largest 5G vendor for the year 2020 despite being a late adopter.
Next year, Apple is expected to be the world’s biggest 5G phone vendor, Strategy Analytics said
The Oct. 13th iPhone 12 debut date
While Apple usually announce their devices mostly by September, this year is different due to the impact of the COVID-19 pandemic on economies and production, the company had to postpone the release of its flagship device till October which is a month after unveiling its Watch Series 6, iPad Air and others.
But this event will be entirely held online and whoever want to join can do so via the company’s website in order to stream the event.
The event is also expected to overlap with the Amazon’s Prime ay shopping event which was brought to this time due to the pandemic and could be a time for shoppers to make pre-orders depending on how soon Apple make them available
“Hardware and software is fundamental to everything we do,” Apple’s CEO Tim Cook said when announcing the effort this summer. “It will take Mac to the next level.”
Still, people will likely be most interested in the iPhone, and with good reason. Analysts have been increasingly saying they expect this year’s upgrade, with its new design and 5G wireless technology, will lead to much higher demand.
“Taking a step back we believe iPhone 12 represents the most significant product cycle for Cook & Co. since iPhone 6 in 2014 and will be another defining chapter in the Apple growth story looking ahead despite a softer consumer spending environment,” Wedbush analyst Daniel Ives wrote in a note to investors shortly after Apple’s announcement went out. Ives said he expects the iPhone 12’s launch to be a “once in a decade” event, with or without the coronavirus.
