Disney Plus is going to become Netflix‘s biggest rival and with that, Disney doesn’t want it’s competitor to be advertising on it’s Disney network of services like ABC, Freeform, FX and others anylonger according to a Wall Street Journal report on Friday which states that Disney “earlier this year put out an edict to staffers that it wouldn’t accept ads from any rival streaming services,” In addition to Netflix, that included Comcast, which is planning its own service called Peacock next year, and AT&T, which will launch rival service HBO Max in 2020 as well.
Another bigger Disney’s network is ESPN which still accepts ads from Netflix. But report also has it that Disney reached an agreement with AT&T and Comcast but Netflix wasn’t added to the list.
Meanwhile Netflix, which is ad-free, doesn’t carry any live sports programming, so the service doesn’t compete as directly with ESPN as it does with Disney’s entertainment networks.
Disney said streaming competition was one facet to its decisions about whose ads to run on its networks.
“The direct-to-consumer business has evolved, with many more entrants looking to advertise in traditional television, and across our portfolio of networks,” Disney said in a statement. “While the initial decision was strictly advertising based, we reevaluated our strategy to reflect the comprehensive business relationships we have with many of these companies, as direct-to-consumer is one element.”
But there is nothing official from Netflix as they’ve declined to comment.
With the Disney Plus set to launch next month, 12th of November, the subscription charges is $7/Month which rivals Netflix considering how long Disney had been putting it’s shows and contents on the latter platform. Aside the Disney Plus, Disney operates streaming services Hulu and ESPN Plus.
It’s like next year might be a bit difficult for Netflix with Apple TV Plus also joining the game while Apple is using it’s new iPhone 11 Series and it’s other new products as a bait to bring subscribers to the platform for free.