There was the news about Apple planning to work with South Korean car maker Hyundai and its sister company Kia to make its Apple Car but the Korean automaker made it known that such talk never happened which many thought it was probably an attempt to conceal the deal but that probably isn’t the case as the latest reports we have put it that Apple had in fact approached Nissan but the talk broke down over branding issues.
Apple had reportedly approached Japanese automaker for partnership over the Apple Car but the talk couldn’t hold because the talk couldn’t advance to the senior management levels.
The main issue according to the report is that there was a major division between the companies concerning branding. Sources family with the issue has it that Apple wanted the car completely branded as it’s own while Nissan wanted its own hardware parts to be well recognized.
Since the reports of Apple’s possibility of releasing its own autonomous cars, the company have been finding it hard to form a good partnership with any automaker.
Carmakers are staying away from Apple because of a fear of becoming “the Foxconn of the auto industry.”
However, its also reported that the Nissan COO Ashwani Gupta said the company is very open to partnering with Apple for its autonomous cars.
Since Apple is a perfectionist, the company is probably seeking a great automaker that can fit its image but also can be reliable.
The Cupertino-based company is also working fast to ensure the development of its autonomous car which reports stated could be released as soon as the year 2024 but the fact that the company is yet to land a good partner as of now could shift the release date farther to 2028 according to analysts.