One might think Apple inc is going crazy with it’s new approach to expand around the globe, India might be questioned. With companies like Micromax, Xiaomi and Lenovo being the elephants, Apple only had 2 percent of the entire Indian smartphone market which makes it very low with such a popular brand in the western part of the world. Why it would attempt setting up it’s company in such market isn’t the concern but back in the 2015, it should be recollected that the Indian market became the site for celebration for Apple inc. Sales of the company’s flagship smartphone climbed 76 percent in India from the year-ago quarter.
And so this might be sort of encouraging to the company and thus attempting to open its own shop too a $25million worth rounded glass house facility which would house about 4,500 Apple employees.
Although Apple inc isn’t close at any inch to the league leaders, The company still boast of having the biggest presence in the 4G market in India. Making it to prepare for a better and bigger sales in the future. And the fact that the company had recently applied for a single brand retail license would start making sense.
Longer than now, Apple inc smartphone had only been available to potential customers via third part sellers. Now with the retail license, this would be a a better approach of presiding over its own affair just like it has over in the Chinese market too.
In a conference call last month, Apple inc CEO Tim Cook called out India’s young demographic, as well as an expanding middle class with growing disposable income, as signs of a bright future in the country.
With the situation of things, Apple could be heading smartly towards its untapped opportunities while it tries building a better local presence and establish itself far from its west home and straight up to the east. In this case, the favor could be in Apple’s court in a matter of short while as the company keeps growing.